Confident Leaders.
Aligned Teams.
Predictable Performance.

I help leaders build teams with clear priorities, unified execution, and predictable performance.

Clarity

Align your team around what matters.

Execution

Turn priorities into reliable results.

Predictability

Build calm, consistent performance.

Are You Paying the Price for Leading Without a Proven System?

Lack of Direction

Without clear vision and direction, culture weakens, trust erodes, and frustration takes hold.

Chaotic Execution

Without the right systems and structure, your team makes on-the-fly choices instead of following a reliable process, creating inconsistent results and costly mistakes.

Stagnant Performance:

As team tension rises and execution falters, growth stalls, profitability declines, and the business becomes increasingly reactive.

The Pinnacle Principles

Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.

Illustration of a circle divided into 5 parts, one for each pinnacle principle

PEOPLE

Get the right people in the right seats, right away. Then equip and coach them in a unified direction.

PURPOSE

Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.

PLAYBOOKS

Document and optimize your core processes from top to bottom, both internal and customer-facing.

PERFORMANCE

Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.

PROFIT

Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.

We Understand the Pressure of Leading in Complexity

It can feel lonely and overwhelming. I’ve faced that pressure myself, and I know how to restore clarity, align your team, and build stronger leadership across the organization.

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The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.

Close up image for testimonial giver

The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.

Kristi Piehl

Founder & CEO of Media Minefield

SERVICES

Standard Guide Engagement

Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools

Custom Guide Engagement

Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
One Coaching call with CEO per quarter
Access to 80+ Pinnacle Business Tools
Additional Services as Agreed

BASE CAMP
DAY 1

Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.

BASE CAMP
DAY 2

We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.

Quarterly Lookouts

Every quarter we reconvene to look back at all we’ve accomplished and learn from both the highs and low points. We then set our sights on the quarter ahead and gather new tools to climb even higher.

ANNUAL
SUMMITS

Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.

certified Pinnacle Business Guide

ABOUT Colin Shantz

Colin is an entrepreneur, investor, and business leader with a passion for inspiring vision and bringing clarity.

He founded and led CopperTree Solutions, an IT service management company, where he experienced firsthand how a well-implemented operating system can transform an organization from reactive chaos to calm, focused, high-confidence execution. Under Colin’s leadership, CopperTree grew at an average of 35% annually for a decade and became one of the leading Managed IT Service Providers in the Waterloo Region.

Following CopperTree’s acquisition, Colin began working alongside growth-minded leaders to help them achieve the same clarity, alignment, and control his own team gained by implementing a business operating system. He partners with leadership teams to rebuild culture, strengthen accountability, and install the structures, systems, and leadership rhythms that drive consistent execution and predictable performance.

Colin believes business is fundamentally about people. He has been active in multiple CEO and peer advisory groups, both industry specific and cross-sector, and is a long-time participant in Strategic Coach. He values the power of shared experience, continued learning, and steady leadership as essential ingredients of organizational health and long-term success.

Colin lives just outside Waterloo, Ontario with his wife Lisa and their five children. He is actively involved in his church community and several nonprofit organizations.

Free tool

Discover where your Business Stands on the path to the Pinnacle.

Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.

– RECEIVE Your Scores Across ALL Five Pinnacle Principles

– Learn How Each Principle Unlocks Business Growth

– Get Actionable Recommendations and Tools

Mockup of pages from the Pinnacle Baseline Assesment

Learn More about the Pinnacle Approach

The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.

Learn More about the Pinnacle Approach™

The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.

Books of the Pinnacle Library laid out